The challenge
Shopping malls are complex, multilingual environments. Visitors need to find stores, products, dining, events, routes and accessibility support quickly, often while moving through a physical space. Information is frequently distributed across directories, tenant systems, signage and staff knowledge, which can make discovery inconsistent and difficult to measure. Tenants and mall operators also need clearer ways to connect visitor demand with commerce, leasing and campaign activity without adding disconnected tools.
Platform architecture
Veyra combines multilingual visitor assistance, tenant commerce, mall operations, retail media and interactive experiences within one connected shopping-mall software platform. Kiosk conversations use the mall directory and tenant catalogues; QR-based continuation connects visitors to recommendations, enquiries and ordering. Operator and tenant workspaces maintain business content, manage commercial activity and coordinate approved campaigns.
Visitor assistance
The visitor experience provides multilingual store, product, dining, event, route and accessibility assistance. Conversational responses use the mall's maintained directory and catalogue so discovery remains grounded in tenant and venue information.
Mobile continuation
Veyra Pass is a QR-based mobile continuation of kiosk interactions. It supports recommended picks, store contact, reservations and ordering without a mandatory installed app.
Tenant commerce
Veyra Business gives tenants a workspace for profiles, synchronized catalogues, AI-assisted content, enquiries, orders, leads and business analytics. Visitor interactions connect directly to the relevant tenant workflows.
Mall operations
Veyra Operator combines mall directories, spatial information, demand analytics, event approvals, kiosk fleet oversight, retail-media operations and management reporting in a connected administration environment.
Retail media
Veyra Media is a retail-media workspace for approved targeted kiosk and Pass campaigns, creative assistance and performance tracking from proof-of-play through attributable commercial outcomes where available. The platform includes retail-media campaign creation and attribution reporting. Attribution depends on data availability and measurement design.
Interactive experiences
Veyra Experiences covers seasonal and brand activations using opt-in gestures, live signals and integrations with existing physical equipment, subject to mall approval and safety gates. The platform includes opt-in seasonal and brand experiences with operational approval gates.
Platform modules
| Module | Primary capabilities | Primary users |
|---|---|---|
| Veyra Kiosk | Voice/touch AI concierge with mall-grounded answers, product and store discovery, dining, events, step-free routing and responsive 3D wayfinding. | Mall visitors |
| Veyra Pass | QR-based mobile continuation of kiosk interactions, recommended picks, store contact, reservations and ordering without a mandatory installed app. | Mall visitors |
| Veyra Business | Tenant portal for store profile, synchronized catalogue, AI and image tools, leads, customers, orders and business analytics. | Tenants and store teams |
| Veyra Media | Retail-media workspace for approved targeted kiosk and Pass campaigns, creative assistance and performance tracking from proof-of-play through attributable commercial outcomes where available. | Brand and media teams |
| Veyra Operator | Mall operations workspace with digital twin, demand analytics, leasing opportunity intelligence, event approvals, kiosk fleet oversight and reporting. | Mall operators |
| Veyra Experiences | Seasonal and brand activations using opt-in gestures, live signals and integrations with existing physical equipment, subject to mall approval and safety gates. | Brand teams, mall operators |
How it works
- A visitor approaches a Veyra Kiosk and asks a question by voice or touch in a supported language, such as Arabic or English.
- The kiosk returns an answer sourced from the mall's own catalogue and directory, covering stores, products, dining, events, routes or accessibility support.
- The visitor can continue the interaction on a mobile device through a QR-based handoff, without a mandatory installed app.
- Veyra Pass supports recommended picks, store contact, reservations and ordering.
- Tenant-side activity is managed through Veyra Business, including store profile, synchronized catalogue, leads, customers, orders and analytics.
- Mall operators use Veyra Operator for digital-twin intelligence, demand analytics, leasing insights, event approvals, kiosk fleet oversight and reporting.
- Approved retail-media campaigns are created and tracked in Veyra Media, with performance reporting from proof-of-play through attributable commercial outcomes where available.
- Seasonal and brand experiences are delivered through Veyra Experiences under opt-in and operational approval gates.
Integrations and data
Veyra integrates mall directory and tenant catalogue information with AI assistance, QR-based visitor-journey continuation and governed operator workflows. Integration with approved physical experiences follows the mall’s operational and safety requirements.
Business value
Veyra connects the mall visitor journey with tenant commerce, operator intelligence and retail-media workflows. Guests discover destinations and offerings through multilingual guidance, tenants manage enquiries and offers, and mall teams coordinate information, digital experiences and commercial activity through connected software interfaces.